Automate

The follow-ups you'd send if you weren't on a lot all day.

Quotes that don't get a nudge don't close, and invoices that don't get a reminder don't get paid. MakeHay sends both automatically — in your words, on your schedule — while you run the actual work.

Start free — no card required

Free forever for one user. Set up in minutes.

Close more quotes

The polite nudge, sent on schedule.

A quote that's been sitting unanswered gets one automatic follow-up after the number of days you choose. That single email revives deals you'd have forgotten to chase.

Follow-up timing you control, per company
Your wording — edit the message, send yourself a test
One nudge per quote, never spammy

Automatic quote follow-up — day 3

Following up on your quote from Vermont Pavement

Hi Pat — just making sure our quote for the Bell Rd lot made it to you.

It's good through Aug 15. Tap below to review or approve.

Sends once, 3 days after the quote — your timing, your words.Automatic

Collect without chasing

Overdue invoices remind themselves.

When an invoice passes its due date, MakeHay starts nudging — politely, in your voice, with the payment link right there. Most late invoices aren't disputes; they're forgetfulness. Automation fixes forgetfulness.

Automatic reminders for overdue balances
Payment link included — pay from the email
Stops the moment the invoice is settled

Overdue reminder — sent for you

Invoice #19 from Vermont Pavement — friendly reminder

Hi — invoice #19 for $1,860 was due last Tuesday.

You can pay by card or bank transfer right from the link below.

Stops the moment the invoice is paid.Paid → silence

Build your reputation

Review requests when customers are happiest.

The moment an invoice is paid is the moment a customer likes you most. MakeHay can ask for the Google review right then — automatically, with your review link.

Sends after full payment, when goodwill peaks
Your Google review link, your wording
Every send logged on the customer's timeline

Review request — after payment

Thanks from Vermont Pavement — mind sharing a quick review?

Glad we could get your lot looking sharp again.

If you have 60 seconds, a Google review helps us more than you'd guess.

Sent when the invoice is paid in full — goodwill at its peak.

FAQ

Common questions

Will automations spam my customers?

No — every automation is deliberately conservative: one follow-up per quote, reminders that stop the moment an invoice is paid, one review ask per job. You control the timing and the wording, and you can preview every message.

Can I customize what the emails say?

Yes. Each automated message is editable in Settings, and you can send yourself a test copy to see exactly what customers get.

Are automations really free?

Yes. Email automations are part of the free plan — they cost us almost nothing to send, so they cost you nothing. When SMS arrives it'll be a paid add-on, because carriers charge per text.

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